Flow

UX Case Study

Project Overview

The Product

Flow is an online design learning platform for student and professional skill developers.

Project Duration

3 Week (August 2022)

The Problem

To learn UX Design it's almost difficult to find a good course that helps to fet a entry level job and to increase UX knowledge. Most of the user doesn't trust online platforms to learn.

The Goal

With this website the design education need to be increased and quality design school to help achieve dreams of many passionate students. The solution to all the above listed problems is to provide users with an easy-to-use and understand, single design learning and assessment platform.It will allow users to choose a design specialization journey to follow along with regular feedback and constant mentor support. And at the end taking assessment to provide credibility to the student for skill acquired along the process.

Plan of Action

To find the problems and resolve them in a possible way.
The process we followed was :
1.Understanding the problem statement
2.User Research and User Interviews
3.Competetive analysis
4.Personas and Empathy Mapping
5.User Journey Maps
6.Ideation and Iteration
7.Information Architecture and Problem Statements
8. Wireframes, LoFi and HiFi Prototype
9.Accessibility and Branding

My role

Conduction secondary and primary research
Analyzing research
Ideation
Wireframing and UI Design

Resposibilities

Create UX for the website, test for usability and visual design.

Understanding the user

User Research

I conducted some research and understand that more users quit online learning after a time of period. The tendency to complete online courses are less. Users doesn't trust most of the online platforms

User Research Painpoints

1.Users are often laid back or doesn't prefer in completing their courses.
2.Often video lectures don’t meet the standard demonstrated in the demo.
3.Majority users find it pointless if they can’t measure their progress.
4.The majority of users are not recommended as to what course to take next.
5.Users also struggle to take physical notes in online classes and the often uses screenshot which may never opened again. 6.Users feel that they mightn’t seem connected to their mentors.

Personas

Affinity Diagram

SiteMap

Starting the Design

Paper Wireframe

Low Fidelity Prototype

Usability Studies

Findings

1.Create the home that takes into account users based on both search usability and the category.
2.Create a built-in, personalized reminder to enable users to complete their courses.
3.Enable users to collaborate and network on the platform.
4.Help users on picking the best course from many positively reviewed courses.
5.Help users make digital notes of whole course for future reference.

Refining the Design

Mockups

High Fidelity Prototype

Going forward

Take aways

What i learned

Through this UI/UX study case, I have learned a lot of new things. This experienced has pushed me to continue and improve my design and research skills.

Next step

At testing section i noticed a progress bar will help most of the learners track their progress and stay in the course. This can be improved in the next iteration process.

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